Land Rover Commercial vehicles are as tough as any job they take on.
This campaign covered press/poster/radio. As a way to PR the campaign we also posted an impossible job on MyBuilder.com. Anyone who responded to the job listing we gave an extended test drive to.
We posted an almost impossible job on MyBuilder.com. Anyone who responded received a free extended test drive. Interestingly, or alarmingly, we actually got some people interested in taking on the job!