‘The things we see in life shape who we are’ - Sir Trevor McDonald. In a field full of sight related gags, this campaign was all about getting people to ‘Take Vision Seriously’.
Directed by award winning documentary film maker Ed Perkins (Garnet’s Gold) and produced by double Oscar winning producer Simon Chinn (Man on Wire, Searching for Sugar Man).
Campaign 'Ad of the day'
The Drum 'Ad of the Week'
The Vision Van. The UK's first mobile optometrist. This was part our campaign 'Vision. Taken Seriously'. It proved so popular that it's currently in its third year.