2 x silver
1 x bronze
The Government told us to horrify people into giving up smoking. We asked if they could get their hands on a corpse. They said no.
We created these instead.
Every cigarette rots you from the inside out.
This campaign also inadvertently helped in the fight against childhood obesity when the media buyers placed our rotting flesh ad next to a picture of the new ‘McRib’ from McDonald’s. Two birds, one stone.
