Public Health England - Rotten Roll Up
The Government told us to horrify people into giving up smoking. I asked if they could get their hands on a corpse. They said no.
I created these instead.
Every cigarette rots you from the inside out.
Directed by Simon Ellis
2 x silver
1 x bronze
This campaign also inadvertently helped in the fight against childhood obesity when the media buyers placed our rotting flesh ad next to a picture of the new ‘McRib’ from McDonald’s. Two birds, one stone.
